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Author
Publisher
McGraw-Hill
Pub. Date
[2019]
Language
English
Description
"This updated edition of the bestselling classic is packed with expert advice and new case studies that demonstrate the latest best practices around video, mobile, paid media, and data. You'll find critical information about new and relevant social media platforms, such as Snapchat, as well as need-to-know insights into existing platforms/content including Instagram, LinkedIn, and Facebook Stories.."--Page 4 of cover.
Author
Publisher
McGraw-Hill Education
Pub. Date
[2015]
Language
English
Description
"Packed with brand-new case studies from today's emerging social sites, this updated edition of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. And most important, learn how to truly engage your customers and help them spread the word."--Back cover.
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