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Driving loyalty: turning every customer and employee into a raving fan for your brand
Driving loyalty: turning every customer and employee into a raving fan for your brand
Author
Kazanjian, Kirk
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Language
English
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Contributors
Kazanjian, Kirk
Author
Yen, Jonathan
Reader
ISBN
9780385346948
9781470365776
UPC
Subjects
Subjects
Brand loyalty
Business
Corporate culture
Customer loyalty
Customer services
Loyalty
Organizational behavior
Table of Contents
From the Book - 1st ed.
Think differently
Be open to opportunity
Stay true to your brand
Engage your workforce
Lead with empathy
Deliver dazzling service
Use technology to delight customers and employees
Practice full spectrum marketing
Let customers fuel your growth
Form lifelong partnerships
Build a sustainable business.
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