Charles Duhigg

Come inside a jury room as one juror leads a starkly divided room to consensus. Join a young CIA officer as he recruits a reluctant foreign agent. And sit with an accomplished surgeon as he tries, and fails, to convince yet another cancer patient to opt for the less risky course of treatment. In Supercommunicators, Charles Duhigg blends deep research and his trademark storytelling skills to show how we can all learn to identify and leverage the hidden...

"At the core of [this book] are eight key concepts--from motivation and goal setting to focus and decision making--that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology, and behavioral economics--as well as the experiences of CEOs, educational reformers, four-star generals, FBI agents, airplane pilots, and Broadway songwriters--this ... book explains that the most productive people,...

Award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.

A maioria das opções que tomamos parecem-nos resultado de decisões muito bem pensadas, mas não. São hábitos. E se cada hábito isoladamente parece pouco relevante, com o passar do tempo os alimentos que comemos, o que dizemos aos filhos, as decisões que tomamos de poupar ou gastar, a frequência com que fazemos exercício e a forma como organizamos os nossos dias, acabam por ter um impacto enorme sobre a saúde, produtividade, bem-estar económico...

"En El poder de los hábitos, el premiado periodista Charles Duhigg nos lleva al límite de los descubrimientos científicos que explican por qué existen los hábitos, cómo nos condicionan y cómo cambiarlos. Duhigg ofrece una gran cantidad de información en una fascinante narrativa que nos lleva a las salas de reuniones de Procter & Gamble, a las gradas de la NFL, y hasta al movimiento por los derechos civiles, y presenta una manera completamente...

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential....

Redefining productivity as a discipline involving how one thinks, identifies goals, constructs teams, and makes decisions, explains how to transform thinking behaviors to increase self-motivation and shares illustrative examples. "La productividad tiene que ver sobre todo con elegir ciertas opciones de ciertas maneras; con cómo nos vemos a nosotros mismas y no enfrentamos a las decisiones cotidianas, con las historias que nos contamos y los objetivos...

"A young woman walks into a laboratory. Over the past two years, she has transformed almost every aspect of her life. She has quit smoking, run a marathon, and been promoted at work. The patterns inside her brain, neurologists discover, have fundamentally changed. Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreze, on track to be one of the biggest...